Artificial Intelligence & ConstructionHow Frennly built an intelligent technical assistant for the metal construction industry with SwiftaskYvan Legeay, managing partner at Frennly, explains how his agency used Swiftask to build an AI chatbot able to answer complex technical questions from construction professionals.THE CONTEXTA digital agency that explores artificial intelligenceFrennly is a digital agency specializing in digital transformation and the development of custom applications.The Frennly agencyFrennly is a digital agency specializing in digital transformation and the development of custom applications. The agency works directly with its clients on their digital projects and also collaborates with several communication agencies to support them with their technical needs.Yvan Legeay, Associate Director of Frennly, quickly became interested in the possibilities offered by artificial intelligence.“As an agency specializing in digital transformation and the delivery of applications for our clients, we quickly became interested in how AI could be integrated into projects we might be asked to carry out.”Yvan LegeayAssociate Director, FrennlyThe objective was clear.To identify how artificial intelligence could eliminate pain points or address certain challenges encountered in client projects. This strategic reflection was soon to find a concrete application.Digital agencyDigital transformation & custom developmentMissionSupporting clients & communication agenciesAI VisionIntegrating AI into client projectsTHE CHALLENGEMaking complex technical documentation accessibleThe opportunity arose during the creation of a new website for CTICM.The client: CTICMThe Industrial Technical Center for Metal Construction (CTICM) has specialized expertise and produces a vast amount of documentation to support metal construction professionals and project developers.CTICM had already established a technical support service. Before the AI solution, professionals had to consult a directory of experts on various thematic topics and call them by phone. An engineer would then respond to users’ questions based on their documentation sources.Limited availabilityExperts were not always available to answer calls, leading to delays and user frustration.Difficult access to informationDespite the wealth of available documentation, users struggled to quickly find answers to their technical questions.Suboptimal use of resourcesHighly skilled engineers spent time answering questions that were sometimes quite basic, instead of focusing on higher-value tasks.“This idea was born almost two years ago, at the dawn of large language models (LLMs). It was almost a crazy thought to imagine having an intelligent chat that could answer highly technical questions.”Yvan LegeayAssociate Director, FrennlyIdentified challengesThe challenge was significant: to create "the ChatGPT for metal construction," capable of answering complex technical questions by leveraging CTICM's documentation database.The client's ambitious vision"How could an AI-powered chatbot answer users' questions?"THE DECISION PROCESSWhy Swiftask?Facing this challenge, Frennly explored several optionsAlternatives consideredThe team had already had the opportunity to meet Swiftask and discuss AI-related topics. This pre-existing relationship made it easier to submit the project to the Swiftask team.Building from scratchThe agency had approached AI developers for a custom solution. This option involved developing a full chat software, building a RAG (Retrieval Augmented Generation) system, and using a large language model API.Issue identified"A complex project to manage and also very expensive in terms of financial resources to develop with no guarantee of results. Moreover, it was impossible to know the monthly usage costs of this tool in advance."Off-the-shelf chatbot solutionsOther existing solutions on the market could have been integrated, but they did not meet the specific needs of the project.SwiftaskSwiftask emerged as the ideal solution for several reasons:An existing software foundationSwiftask already offered a platform to build on for creating an agent and connecting the document base, without having to develop everything from scratch.Domain expertise in promptingThe Swiftask team brought specialized skills to develop an agent capable of effectively answering technical questions.Technical flexibilityFrennly could retain its domain knowledge as a web developer. The agency created a visual interface connected to Swiftask's APIs to query the agent created on the platform.Integrated user experienceThe chat is displayed directly on the client's website, offering a seamless and integrated user experience.THE SOLUTIONA custom AI agent integrated into the websiteThe implementation took place in several stagesSwiftask supportThe Swiftask team supported Frennly in integrating an agent capable of storing a large volume of technical data and responding to user inquiries.Agent trainingThe core of the solution relies on training the agent with the technical data produced by the engineers at the Industrial Technical Center for Metal Construction (CTICM).Web integration by FrennlyThe agency created a visual interface connected to Swiftask's APIs. The chat appears directly on the client’s website, providing a seamless and integrated user experience.Operational conversational agentThe agent can now answer both simple and complex questions posed by users directly on the website.“The particularity is that we didn’t necessarily use many of the platform’s features, but rather focused on a very specific use case. This hybrid approach allows us to combine the best of both worlds: the power and intelligence of Swiftask for the AI component, and Frennly’s expertise for web integration and user experience.”Yvan LegeayAssociate Director, FrennlyADOPTIONManaging changeAt Frennly: a smooth onboardingOn Frennly's side, getting up to speed with the tool was fairly straightforward. The technical teams quickly understood how to integrate the solution and use it effectively.At the client: cultural change requiredOn the other hand, supporting the end client required more effort.“Where it required cultural change and support, it was on the client's side”Yvan LegeayManaging Director, FrennlyThe CTICM team had to be introduced to artificial intelligence, taught how to train the agent, and how to use it to respond to client requests while providing the best possible answer.Two profiles within the clientWithin the client's working group, the situation was mixed:The believers“Some were 100% convinced that AI could answer precise, technical questions”The skeptics“And then there were those who needed to be convinced that the tool would provide relevant answers.”Strategic preparation phaseBefore launching the agent, the team set up a contact form. This form served a dual purpose:Allow users to ask their questionsCollect these questions to train the agentThis preparation phase proved crucial for what followed.TimelineStart in September • Testing and POC • Production launch in December 2025THE RESULTSA measurable reduction in inquiriesAlthough the timeframe is still short, the initial results are encouraging.30% reduction in inquiriesIn November, before full deployment, CTICM received 45 inquiries via the form. By January, this number had dropped to 30. Users now get their answers directly by interacting with the agent.30 conversations handledThe agent has handled around 30 conversations since going live. Without the Swiftask solution, these inquiries would have had to be managed manually by engineers, either by phone or through the contact form.Freeing up engineers’ timeThe main objective has been achieved. CTICM engineers can now focus on higher-value tasks instead of answering basic questions.24/7 technical assistantThe agent handles first-level support, available 24/7, providing immediate responses to construction professionals.“The benefit isn’t so much in enterprise users having the tool in their hands, but in using it as a conversational agent directly integrated on a website to address a specific challenge: providing a true online technical assistant.”Yvan LegeayAssociate Director, FrennlyMEASURED IMPACTKey figures-30%Reduction in form submissions30Conversations handled automatically24/7Assistant availabilityTHE TESTIMONIALSwiftask as an all in one solution“For me, it’s an all-in-one solution and a truly simple answer amid the jungle of AI tools available to us.""We are often faced with the problem of a client asking, ‘Which is the best AI tool, which one should I use?’ Swiftask addresses this concern: you don’t need to create accounts on every platform. With Swiftask, we can answer the question, ‘Which tool do I integrate?’ We are connected to many things.""It’s a real asset in building agents, given the range of skills and configuration options available. It’s not a tool 100% specialized in one domain—it’s highly multidisciplinary, which is a major advantage.”Yvan LegeayAssociate Director, FrennlyCONCLUSIONA win win partnershipThe project carried out by Frennly for CTICM perfectly illustrates how Swiftask can be integrated into complex digital projects. By combining the digital agency’s industry expertise with the power of the Swiftask platform, the result is a tailor-made solution that precisely meets the end client’s needs.This collaboration also demonstrates Swiftask’s flexibility: the platform does not impose itself as a rigid solution but adapts to the needs and technical skills of the partners using it. Frennly was able to maintain its role as a web developer while leveraging Swiftask’s artificial intelligence for the conversational agent component.For digital agenciesThis use case provides a concrete answer: it is possible to create intelligent and efficient solutions without having to develop everything from scratch, while still maintaining control over the user experience and technical integration.