Scrubberduck swimming in a sea of clean, structured data files

Scrubnet for Brands

Let us optimise your content for LLMs and host it on our platform so it’s visible everywhere AI looks.

What we’re building

Scrubnet makes brand information easy for machines to crawl, parse, and refresh. We publish clean, machine-readable feeds with no UX bloat, allowing search crawlers and AI systems to access accurate data faster and more efficiently.

Our goal: to help your content remain discoverable across the entire AI ecosystem, not tied to a single platform or interface. One structured feed, consumed wherever AI systems look for trusted information.

From SEO to AISO

Traditional SEO optimises pages for ranking. Scrubnet focuses on machine consumption. Keep your website human-first, and let us handle the bot-first layer that AI systems increasingly rely on.

What you can expect (and not expect)

✅ You can expect

  • Optimised content feeds in JSON and other bot-friendly formats.
  • Scrubbed and validated data with timestamps, source links, and history.
  • Respect for access rules: robots.txt is always honoured.
  • Full control: update, export, or remove your data at any time.

🚫 You should not expect

  • Guaranteed rankings in any search engine or AI product.
  • Exclusive placement: Scrubnet is neutral by design.
  • Instant results: visibility improves as crawlers discover and trust the feed.
Contact Us

How it works

  1. Subscribe: £5/month per website and tell us which site to optimise.
  2. Enable our crawler: ensure your sitemap.xml is accessible and allow ScrubberDuck/1.0 in your robots.txt.
  3. We fetch and structure: ScrubberDuck extracts public content and converts it into clean, structured feeds.
  4. Bots access the feed: search crawlers and AI agents can fetch lightweight data from Scrubnet more efficiently than full web pages.

Where this is going

Today: ScrubberDuck bridges your website and Scrubnet, publishing machine-readable feeds optimised for crawling.

Next: direct APIs and plugins for platforms like Shopify and WordPress, generating clean data at the source.

Then: a secure brand portal to manage, validate, and version content directly within Scrubnet.

Scrubnet remains independent and neutral: a shared data layer designed for the AI-first web, not controlled by a single platform.

What data do we use?

Control & data rights

Prepare yourself for a web without search engines.

Get started

We’re working with early brands and agency partners to shape the next generation of structured content for AI systems.

  1. Subscribe for £5/month per website.
  2. Allow ScrubberDuck and let us generate your feeds.
  3. Monitor bot access and data freshness.

Prefer to talk first? Email contact@scrubnet.org.