Charles Vayssié
Founder
Hi, I’m Charles
Tech-savvy and passionate about all things digital, I’ve been immersed in the web since my teenage years. My background spans Technical SEO, IT systems and web development. A mix of hands-on engineering and strategic thinking across site builds, optimisation and troubleshooting.
Today I specialise in Technical SEO with a strong development foundation. I support everything from audits and migrations to Core Web Vitals tuning, crawl management, schema, international SEO and data-driven reporting. I’m fluent with tools like Search Console, Screaming Frog and Looker Studio to turn data into action.
Previously as a Head of IT, I managed infrastructure, cybersecurity and hardware, giving me a full-stack view from servers to SERPs.
My aim is simple: make digital spaces powerful, accessible and reliable.
Why did I build Scrubnet?
After years of helping sites perform for search, I kept hitting the same wall: websites are built for humans, then bent to fit crawlers. With the rise of AI search and LLM platforms, behaviour changed. Users stay inside the model, and AI needs data, not design.
Scrubnet flips the approach: a machine‑first layer where brands supply clean, structured, validated data that reputable AI systems can consume directly. No UX bloat. No guesswork. Just fast, trustworthy information.
- Neutral and independent: built to serve any reputable AI system.
- Structured by default: JSON, XML and plain‑text formats.
- Traceable and timestamped: transparency over every data point.
Contact Us
Brands and builders: if you believe the future web is machine‑first, I’d love to talk.